Who’s Selling Your Opportunity?


Is the person recruiting top talent in your organization, someone, you would take to help pitch a new client?  If not, you may want to rethink who is selling your opportunities.

Why is this so important?

“A” players are typically successfully employed and not even looking for a new job.

That’s why successfully selling them on the “opportunity” to your organization makes all the difference. So, if your company is finding it a challenge to hire top talent, if you’ve attracted top performers but not been able to bring them onboard, ask yourself these questions:

  1. Is the person selling your opportunity to top talent someone who can create believers and make candidates want your offer more than anyone else’s?
  2. Have you helped that recruiter frame the value proposition in joining your organization?  After all, not every company is Google…and your value proposition may not be as obvious as you think it is.
  3. Is your recruiter selling just the title and the responsibilities and neglecting to sell the corporate culture and vision?
  4. Is your recruiter as good at listening to candidates as they are at pitching your value proposition?
  5. Does your recruiter discuss the opportunities for the new hire beyond the first day, month or year on the job?  What will ‘success’ look like for them…and for you?

In other words, who’s selling your opportunity? Have you done everything necessary to turn your efforts to recruit top talent into successful hires? 

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