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Culture Creators x Garry Ridge

CULTURE CREATORS X Garry Ridge

Master Your Dumb Assery

Success in leadership and business isn’t about being the smartest person in the room—it’s about creating an environment where people thrive. Join us for an exclusive Culture Creators session with Garry Ridge, former CEO of WD-40 and author of Any Dumb-Ass Can Do It: Your Playbook for Making Hard Business Easy

In this dynamic conversation, Garry will break down the simple (but not easy) principles of leadership that drive lasting success. From cultivating a culture that becomes your ultimate competitive advantage to embracing servant leadership, this session will challenge the way you think about leading teams and building organizations that stand the test of time. 

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Date: Thursday, June 12th

Time: 12 - 1 PM CST

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Key Takeaways

Culture is the Ultimate Competitive Advantage

A thriving workplace culture isn’t just a nice-to-have; it’s a strategic asset. The book underscores how values-driven leadership, psychological safety, and a sense of belonging create environments where people do their best work. A strong culture leads to engaged employees, which leads to sustainable business success. 

Servant Leadership is the Key to Longevity

True leadership isn’t about being the smartest person in the room; it’s about creating conditions where others can thrive. The book reinforces the idea that leaders should focus on teaching, guiding, and removing obstacles so their teams can succeed. Ego gets in the way—servant leadership builds lasting organizations. 

Success is Simple, But Not Easy

The principles of great leadership and business success aren’t complicated, but they require discipline, consistency, and courage. The book reminds leaders that excuses and complexity are often barriers to action. Doing the right things—like listening, communicating, and holding people accountable with empathy—is simple but takes real effort. 

SAVE YOUR SEAT

Meet the Speaker

Garry Ridge
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About the Book

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