Culture Creators x Garry Ridge
CULTURE CREATORS X Garry Ridge
Master Your Dumb Assery
Success in leadership and business isn’t about being the smartest person in the room—it’s about creating an environment where people thrive. Join us for an exclusive Culture Creators session with Garry Ridge, former CEO of WD-40 and author of Any Dumb-Ass Can Do It: Your Playbook for Making Hard Business Easy.
In this dynamic conversation, Garry will break down the simple (but not easy) principles of leadership that drive lasting success. From cultivating a culture that becomes your ultimate competitive advantage to embracing servant leadership, this session will challenge the way you think about leading teams and building organizations that stand the test of time.
Date: Thursday, June 12th
Time: 12 - 1 PM CST
Key Takeaways
Culture is the Ultimate Competitive Advantage
A thriving workplace culture isn’t just a nice-to-have; it’s a strategic asset. The book underscores how values-driven leadership, psychological safety, and a sense of belonging create environments where people do their best work. A strong culture leads to engaged employees, which leads to sustainable business success.
Servant Leadership is the Key to Longevity
True leadership isn’t about being the smartest person in the room; it’s about creating conditions where others can thrive. The book reinforces the idea that leaders should focus on teaching, guiding, and removing obstacles so their teams can succeed. Ego gets in the way—servant leadership builds lasting organizations.
Success is Simple, But Not Easy
The principles of great leadership and business success aren’t complicated, but they require discipline, consistency, and courage. The book reminds leaders that excuses and complexity are often barriers to action. Doing the right things—like listening, communicating, and holding people accountable with empathy—is simple but takes real effort.
Meet the Speaker
Garry Ridge
Having served as the CEO and president of WD-40 Company for over 25 years, Garry Ridge has invaluable experience incorporating company culture and values into day-to-day operations and collaborating with tribe members and business partners throughout the world.
He is also an adjunct professor at the University of San Diego, where he teaches the principles and practices of corporate culture in the Master of Science in Executive Leadership program.
About the Book
Imagine a successful company culture where people joyfully do meaningful work they believe in, alongside supportive, positive, enthusiastic colleagues.
In Any Dumb-Ass Can Do It, Chairman Emeritus Garry Ridge tells the story of how he helped grow WD-40 Company into one of the world’s most recognized and beloved brands. How did he do it? By following the wisdom of Aristotle: “Pleasure in the job puts perfection in the work.”
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