Is Your Career Page a Liability in Attracting Talent?

By: Peggy Swenson

Author

Don't let your career page hold you back.


In a recent survey, 43% of U.S. companies identify their Career Page as one of the most important sources in attracting top talent. Based on this information, how many companies are truly putting the time and energy into developing a Career Page that is worthy of attracting the best and the brightest?

The truth is that many Career Pages are stagnant, out-of-date and impersonal… a big liability in recruiting. In a job market where 75% of people are NOT actively seeking a new position, a Career Page is a critical tool in recruiting that cannot be overlooked. It’s a great place to differentiate your company from your competition, inspiring top talent to want to join your organization.

Updating your Career Site can be as simple as 1, 2, 3. The most important step is to first recognize your Career Page needs a face lift, and then take action to update it sooner rather than later.

Remember these 4 simple points when updating your Career Page:

  • The content should be relevant and engaging – video is king!
  • The site should be easy to navigate – less is more!
  • Remember to promote your site on social media – engaging top talent on a continuous basis is key to success.
  • Make sure to include a call-to-action – don’t leave top talent hanging.
Sources:
Make Your Company’s Careers Site Your Top Recruiter, 2015, Mlive Media Group
Your Career Page Probably Isn’t Good Enough, 2016, Recruiterbox

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