Is Passive Candidate Recruitment Right For Your Team?

April 16, 2024

Matt Gainsford

Matt Gainsford

If you want to hire an A-Player, then a passive candidate recruitment strategy might be the strongest approach you can take to secure your perfect candidate. Dive into our blog to learn if it's right for your team.

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What is Passive Recruitment?

Passive candidate recruitment has emerged as a vital strategy for organizations striving to secure top talent in today’s competitive job market. As recruiters navigate a diverse pool of candidates, passive candidates shine as hidden gems awaiting discovery. But what exactly is passive candidate recruitment, and why is it gaining traction? 

Passive candidate recruitment involves targeting individuals who aren’t actively seeking employment but may consider new opportunities if presented with the right offer. Unlike active job seekers who proactively apply for positions, passive candidates are typically already employed and may not actively pursue new roles. However, despite their lack of job-seeking activity, passive candidates hold immense value for recruiters. 

If you want to hire an A-Player, then a passive candidate recruitment strategy is the strongest approach you can take to secure your perfect candidate. 

Lou Adler, the author of Performance-Based Hiring, suggested 5 disruptors that have inspired companies to consider a passive candidate strategy. 

  • Job boards don’t improve the quality of hire; they allow people to change jobs easily. 
  • Despite a recent one-time pickup, employee dissatisfaction has been a dismal 70% for the past 20 years due in large part to the ease of changing jobs. 
  • surplus of talent model designed to weed out the weak will not work when a surplus of talent doesn’t exist. 
  • Depending on function and demand, 80-90% of all candidates are not looking to change jobs. Regardless, companies spend more time trying to hire the other 10-20% more efficiently. 
  • Corporate recruiters are handling too many requisitions preventing them from sourcing and recruiting the best passive candidates. 

Research indicates that approximately 70% of the global workforce comprises passive talent. These individuals often excel in their current roles, possessing valuable skills, experience, and fresh perspectives. By tapping into this vast pool of potential, recruiters can unlock untapped talent and drive organizational success. Moreover, with only 30% of workers actively seeking new jobs, passive candidates represent a significant opportunity for recruiters to connect with talent receptive to new career opportunities. 

While recruiting passive candidates offers numerous benefits, it comes with its own set of challenges. Since passive candidates aren’t actively seeking new roles, recruiters must employ strategic approaches to capture their attention effectively. This may involve personalized outreach, leveraging professional networks, and showcasing compelling opportunities aligned with their career goals. 

Passive Candidate Recruitment Best Practices 

Incorporating insights from this approach, recruiters can implement best practices for passive candidate recruitment effectively: 

  1. Identify and prioritize target candidates based on data-driven insights and market research. 
  2. Tailor outreach messages to highlight the organization’s value proposition and opportunities for growth. 
  3. Leverage professional networks like LinkedIn to connect with passive candidates and build relationships. 
  4. Highlight flexibility and growth opportunities within the organization to appeal to passive candidates. 
  5. Provide an exceptional candidate experience throughout the recruitment process. 

Despite these challenges, the rewards of recruiting passive candidates can be significant. By attracting top talent that may not have otherwise considered a career move, organizations can gain a competitive edge and drive innovation. However, successful passive candidate recruitment requires a shift in mindset and a detailed, intentional approach. 

A-Players are motivated by impact.  

Unlike active job seekers, passive candidates may need an extra nudge to consider a career change. Recruiters must go beyond traditional recruitment methods and adopt a tailored approach that resonates with the candidate’s interests, aspirations, and motivations. This involves crafting personalized messages highlighting the organization’s unique value proposition, growth opportunities, and addressing any potential concerns or reservations the candidate may have.  

Furthermore, building meaningful relationships with passive candidates is essential. Recruiters must invest time and effort in nurturing connections, providing valuable insights, and demonstrating genuine interest in the candidate’s career goals. By establishing trust and rapport, recruiters can increase the likelihood of passive candidates considering and ultimately accepting an offer. 

To facilitate successful passive candidate recruitment, Titus Talent Strategies employs the “Head Heart Briefcase” framework for Whole Person Hiring. This holistic approach evaluates candidates across three dimensions: head, heart, and briefcase, providing a comprehensive understanding of their potential and suitability for the role and organization. 

Unlocking the Whole Person: Titus Talent’s Head Heart Briefcase Approach 

Many traditional hiring methods focus solely on a candidate’s qualifications and experience on paper. This can lead to overlooking high-potential individuals who might not perfectly match the listed skills but could be a great fit for the role and the company culture. 

To address this challenge, Titus Talent Strategies leverages the “Head Heart Briefcase” framework for Whole Person Hiring. This approach goes beyond the resume to assess a candidate across three key dimensions: 

The Head 

This is not about a candidate’s personality or intellect, but how they’re “wired” and how they naturally prefer to process and operate. 

  • Behavioral Traits 
  • Cognitive Reasoning 

The Heart 

When your company’s core values align with a candidate’s passion and purpose, you will discover their “why” and unlock their true potential. 

  • Core Values 
  • Internal Makeup 

The Briefcase 

The briefcase goes beyond the resume. This is where the skills, experience, and achievements align to inspire a culture of excellence within your organization. 

  • Professional Choices 
  • Resume 

By considering all three aspects of the Head, Heart, and Briefcase, recruiters can gain a more comprehensive understanding of a candidate’s potential and suitability for the role and the company culture. This method can be particularly valuable when evaluating passive candidates, who may not have a readily available track record of actively seeking new opportunities. 

Considering Adopting a Passive Candidate Strategy – Here’s Where to Start 

When considering a passive candidate strategy, start by identifying the key skills and attributes needed for the role. Utilize data-driven insights to prioritize target candidates and craft personalized outreach messages highlighting your organization’s value proposition. Titus Talent can assist every step of the way with our expertise in passive candidate recruitment and innovative “Head Heart Briefcase” framework. By considering candidates’ skills, values, and cultural fit, we ensure you obtain the perfect match. Our strategic networking and personalized communication help build trust with potential candidates, increasing the likelihood of successful recruitment. With Titus, navigating passive candidate recruitment becomes seamless and effective. 

If you’re looking to start your journey into passive candidate recruitment, we’d love to connect. Schedule a discovery call with our experts, or click here to take our Talent Checkup

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