Only 7% of Candidates Think This Way, and That’s Why You Need The Predictive Index 

April 14, 2026

Matt Gainsford

Matt Gainsford

Only 7% of candidates ask the question others don’t—and that difference changes everything. Inspired by a viral question from Steven Bartlett, this blog explores why curiosity and problem-framing matter more than polished answers, and how the Predictive Index helps you hire people who think differently when it matters most.

Reading Time: 6-8 Minutes

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A recent interview question from entrepreneur Steven Bartlett has been making the rounds. A supplier tells you they can’t deliver what you need for an event in six weeks. You can either: 

  • Scale back the event 
  • Push the date 
  • Or ask why it takes six weeks 

About 93% of people choose the first two options. Only about 7% ask the third. And that’s the entire point. Because the “right answer” is not really about logistics. It is about how someone thinks when the problem is not fully formed yet. 

Do they accept constraints at face value? Or do they get curious about them? That distinction is where great hiring actually lives. 

This Isn’t New. It Just Looks Familiar. 

If this feels familiar, it is because it is. Back in 1955, industrial psychologist Arnold Daniels developed what would eventually become the Predictive Index, a behavioral science framework designed to better understand how people naturally behave in work environments and under pressure. 

The foundation of PI came from early work in organizational psychology and behavioral measurement, built specifically to understand work-related behavior, not personality in the abstract. 

Modern industrial-organizational psychology research strongly supports this direction. Meta-analytic studies show structured behavioral measures and work-related assessments are significantly more predictive of job performance than unstructured interviews or intuition-based hiring. 

In many ways, this same idea shows up in Bartlett’s approach today, whether intentionally or not. His focus on unconventional questions reflects the same underlying truth: how someone thinks when the answer is not obvious is often more revealing than what they say in a polished interview. 

The Real Hiring Problem Is Not Skill. It Is Default Thinking. 

Most hiring systems are still built around evaluating what someone knows or what they have done before, but high-performing environments rarely fail because of a lack of knowledge. They fail because people default too quickly to: 

  • “That is just how it is.” 
  • “We do not have enough time.” 
  • “We have tried that before.” 
  • “It will not work here.” 

Those are not skill gaps. They are behavioral defaults. And this is exactly where behavioral science tools like Predictive Index become useful, not as personality labels, but as a way to understand how someone is likely to behave when certainty disappears. 

AI Has Made the Resume Too Perfect to Trust 

There is another layer to this that hiring leaders cannot ignore anymore. AI has fundamentally changed the surface signals we used to rely on. 

Today, a candidate can generate a perfectly tailored resume in minutes. They can optimize language for every job description, align keywords to every ATS filter, and even rehearse the “ideal” interview answer set using AI tools designed to simulate hiring panels and coaching environments. 

On the other side, hiring managers now have AI tools that can filter, rank, and surface what looks like the “perfect candidate” faster than ever before. 

In theory, everything should be more precise. In practice, it has just made things more misleading. Because now everyone looks qualified. Everyone looks aligned. Everyone looks like a fit, at least on paper. 

But hiring was never broken at the surface level. It is broken at the interpretation level. 

If you’re looking for an analogy to lend perspective, then look no further than car shopping. Trust us, it’s a good one. Just because the car on the lot looks shiny and clean does not mean there is not a salvage title lurking in the background. 

And if you have ever shopped for a used truck or minivan in the Midwest, this becomes even more tangible. Many buyers will happily drive to Texas or California for a vehicle with more miles simply because it has not spent years exposed to salted winter roads. On paper, two vehicles can look identical, same make, same model, similar mileage, but the unseen environmental history changes everything. 

AI has made optimization easy. It has not made truth easier to see. 

What Predictive Index Is Actually Measuring (When It Is Used Well) 

At face value, Predictive Index can look like data: patterns, profiles, behavioral outputs. But when you strip it back, what you are really looking at is something much simpler: 

How does someone behave situationally; what brings them life or will drain them of energy, and how will they best relate to the team (and vice versa) 

Do they: 

  • Push for clarity or wait for direction? 
  • Challenge assumptions or work within them? 
  • Move quickly or wait for certainty? 
  • Seek collaboration or prefer autonomy? 

None of these are “good” or “bad.” But they are predictive of how someone will experience a real job. Especially when things get messy. 

The Hiring Mistake: Confusing Capability with Fit 

One of the most common hiring traps is assuming, “If they can do the job, they will succeed in the job.” But that ignores the environment they are stepping into. 

Two people can have identical skills on paper and completely different outcomes in practice, not because one is better, but because: 

  • One thrives in ambiguity 
  • One needs structure 
  • One accelerates in chaos 
  • One performs best with clarity and rhythm 

Predictive Index gives language to those differences, so we stop guessing and start aligning. 

From Assessment to Understanding: Where PI Actually Gets Powerful 

At Titus, we do not treat Predictive Index as a gate. We treat it as a translation layer. It helps us turn something vague like “culture fit” into something usable: 

  • How this person prefers to receive feedback 
  • What pace do they naturally operate at 
  • How will they experience pressure in this specific role 
  • What kind of manager will they thrive under 
  • Where friction is likely to show up early 

This is where hiring stops being theoretical and becomes practical. Because now managers are not just hiring a person. They are learning how to work with them

The Real Insight: Great People Ask Better Questions 

What Bartlett’s example ultimately reveals is not about interviews or trick questions. It is about curiosity under constraint. The best candidates do not just choose from available options; they interrogate the system creating those options. 

That is what strong behavioral hiring tools are actually trying to surface: 

Not compliance. Not polish. Not rehearsed answers. But thinking and doing patterns, behavior. Because thinking patterns show up long before performance does. 

Why This Matters More Than Ever 

Work today is less about execution certainty and more about: 

  • Shifting priorities 
  • Ambiguous problems 
  • Fast-changing context 
  • Cross-functional collaboration 
  • Constant adaptation 

In that world, hiring purely for skills is like hiring a driver based only on their knowledge of traffic laws. Useful. But incomplete. What matters just as much is how they behave when the road changes. 

Bringing It Back to Human 

The Predictive Index, at its best, is not about categorizing people. It is about reducing misunderstanding. It helps managers stop interpreting behavior as “good” or “bad” and start seeing it as: 

  • Predictable 
  • Navigable 
  • Adaptable 

And when that happens, something subtle but powerful shifts: People stop trying to “fit in” and start actually being understood. 

The Wrap Up 

If this resonates, do not stop at theory. At Titus Talent Strategies, we use behavioral insight through tools like Predictive Index to go one step further, turning understanding into action through our Talent Checkup

It is designed to help you see beyond resumes and interviews into how people actually operate, so you can make clearer, faster, and more confident hiring decisions. 

Explore the Talent Checkup here: 

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