Employment Projections Are Rising: How to Become an Employee Magnet

By: Dan Romer


Employment is projected to grow from 153.5 million to 165.4 million between 2020 and 2030. That’s up 11.9 million jobs, according to the U.S. Bureau of Labor and Statistics, and that is… a lot of jobs.  

While that sounds great and is a really good sign for our overall economy, if you’re hiring in today’s market you likely are already experiencing the struggle to find employees. How are you going to compete? More importantly, how will you stand out and be the employee magnet that attracts top talent? 

Throw Out Old Rule Books. Rewrite the future of your company using new rules that apply to today’s workforce. If you’re doing anything because “that’s just the way we’ve always done it” that needs to be the first thing to reevaluate. Attracting and retaining top talent will require a visionary mentality that is open to new ideas, new ways of doing things, and challenging the status quo in an effort to continually improve. 

Value Your Employees’ Talents. Beyond valuing the employees you have and what they do, it’s important to understand their unique talents and make the most of the gifts that they bring to your organization. Having rigid job duties doesn’t leave room for exploration and the creative explosion that can happen if talents are valued and encouraged to blossom.

Be Social. Developing a positive social media presence will only continue to grow in significance and importance. Before applying for a job or even considering one, people are going to look at your company’s online presence and make some “book by the cover” judgements. The time to get ahead of that and curate your online brand presence is now.   

Flexibility in Everything. Employees know they have options. In light of this, they will be looking for and drawn to companies that offer them “more.” More time off, more remote work, more benefits, more opportunities to grow, etc.  Companies that are willing to be flexible and consider how they might provide top performers with what they’re looking for (within reason, of course) are going to come out on top.  

Diversity, Equity and Inclusion. DEI is a hot topic – and for good reason. The dream is that all companies have diversity in their ranks, they treat everyone with equity, and there is inclusion for all individuals. Will that be the case? Well, we can hope. But in the meantime, having an active DEI policy and following through on that policy will be very important to top performers. 

Training for the Future. Here’s the thing, if you’re going to do all that you can as a company to recruit and hire the best employees, then you’re going to see the value in not letting them go. It is much more beneficial to retain top performers and nurture them. Employees will be looking for companies that provide them with the ability to grow, expand their skills, and make the most of their talents.  

Embrace Technology. One thing that seems certain, technology will play a bigger role in every industry. From screening new applicants to managing their day-to-day duties, technology is here to stay. The more you can stay on top of tech and prepare for changes, the easier the integration and shifts in procedure will be. Top performers will be drawn to companies that embrace technology and use it to their advantage. They will appreciate processes that are streamlined and as effective as possible, and one simple way to make that happen is by embracing technology. 

One final tip to help your company move through the next decade – stay in the loop when it comes to hiring trends. You might want to start by asking your team regularly what they think of their jobs and the job market, what they like and dislike, where they’d like to go in the future, etc. Knowing what’s coming or what rumors are on the wind can help you drive that trend rather than constantly chasing after it.   

Learn more about ways to attract, hire, and retain top talent by connecting with me today! 

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