How To Improve Your Glassdoor Rating

By: Susan Schlink


If you’re in a new area and are hungry NOW, you most likely will look at Google or Yelp to find the best eating hot spots. These websites not only provide directions to the restaurants but also patron reviews.

Personally, I believe most people wouldn’t go to a restaurant if the first 3 reviews were low stars, especially if the review mentions rodents, getting sick or bad service.   The same thought process is often used when looking for a new job.  When people apply for a job or even if a recruiter contacts the person directly about the position, the first thing candidates do is go look up the company’s website.  The second thing a candidate may do is look for a review on the company.  The most popular website to do this research is Glassdoor.

Just like a restaurant review, a Glassdoor review can provide inside information on the company.  Current or past employees can rate such things such as benefits, the CEO and the overall experience.  Salary information and interview questions that past candidates were asked are also found on this website.  Looking at the company’s Glassdoor rating may be the first real exposure potential employees will get into a company.   As we all know, first impressions are very important.  It is key to make sure that the first impression on Glassdoor is a great one.

If you’re part of the hiring team, you may have already looked at your company’s Glassdoor rating and asked yourself, how do I change it?   The best way to go about doing this is to get your current employees involved.

Have a few current employees that you know would be great brand ambassadors go in every month and rate the company.  Encourage employees to share their happiness online. Communicate to employees that a positive review helps the overall company. Make sure they understand the process and know the anonymity of the site.

In addition, make sure your great employees don’t do this all at once. Pick two or three key employees per month to do this exercise.  A great time to encourage activity on Glassdoor would be at key company events, or during a time of high engagement (company bonus time) may be another great option. Employees who are appreciated leave better reviews.

There is also an option on Glassdoor to have an Employer Account. This account allows you to directly respond to all reviews. I would recommend someone in your organization responds to all positive and negative reviews.  This shows that your organization cares and addresses positives and negatives concerns immediately. Now don’t get discouraged if you can’t achieve a 5 out of 5-star rating.   The average company rating on Glassdoor is a 3.3 out of 5.

One of the biggest benefits of having an active Glassdoor page is that you receive consistent, honest feedback from your employees on what’s working and what’s not.  When you have that kind of information, you’ll be well-equipped to make any necessary changes.  Also, if you notice any negative trends it does give you the opportunity to improve on the situation before it gets out of hand.

Excellent Glassdoor reviews start and end with being an excellent employer.  No amount of rescue work will fix internal issues.   Make sure as a company you are open to accepting that change and growth is necessary if you want to attract top talent.

If you’d like help on how to manage your Glassdoor to enhance your recruiting success, connect with us.


Titus Talent Strategies.  Let’s Start A Conversation.

Related Insights

Talent Checkup

Want to start a journey towards building a high performing culture? We can give you a roadmap. It takes less than 10 minutes.